Delivering the keynote speech at EUROCITIES 2014 Munich, Professor Simon Anholt spoke for the first time about the ‘good’ city
What makes a city ‘good’, and how can a city become ‘good’? Delivering the keynote speech at EUROCITIES 2014 Munich, Professor Simon Anholt spoke for the first time about the ‘good’ city.
He said that, rather than being seen as rich, powerful or beautiful, cities now need to be seen as 'good'. Cities that are 'good' are cities that look outward, not inward, and that make a contribution to humanity. The long history of collaboration and cooperation in Europe is a crucial success factor. In his experience as an independent policy advisor working with local and national governments, Anholt said he had never come across a policy that could not be effectively resolved by looking outwards and cooperating, seeking advice from others and looking at solutions that have already been developed elsewhere. Closest to their citizens, cities are very well placed to drive the process of becoming 'good'. They should be proud of their local culture, said Anholt, but should also look more openly at opportunities to learn, collaborate and contribute. He concluded by reminding participants that everything they do at local level has an impact at global level. The theme of this year's conference, energy, is a prime example, and the measures cities are implementing today will have an impact on the quality of life of Europe, and the rest of the world.
Simon Anholt is best known as the world’s leading authority on national and city image. As well as publishing the Anholt-GfK Roper National Brands Index and the City Brands Index, he has helped more than 50 heads of state and governments to improve how their countries engage with the rest of the world. In June this year, he launched the Good Country Index, which measures how much each country contributes to humanity and the planet.
His speech at EUROCITIES 2014 Munich, taking place on 5-8 November, was a chance for city leaders, representatives from the EU institutations, NGOs and the media, to consider why creating ‘good’ cities is essential for the future of humanity.
More at: www.eurocities2014.eu