Do the Right Mix and European Mobility Week have joined forces to promote sustainable travel in European cities.
This new campaign is financed by the European Commission's DG MOVE and is coordinated by EUROCITIES in cooperation with ICT-MOSTRA, Polis, ICLEI and the Regional Environmental Center.
A new visual identify and website for the new campaign will be launched in May 2015. The aim is to create a single online community where local authorities, civil society, and public and private organisations can register their initiatives, download tools and share good practices.
The established European Mobility Week format, which takes place on 16-22 September each year, remains the key component of the campaign, but is complemented by promotional actions throughout the year, similar to the 'register your action' feature on the Do the Right Mix website.
National campaigns will also be run in selected countries where public awareness on sustainable travel is still relatively low. Over the next three years, a range of tools and services - such as communications toolkits, leaflets, videos, handbooks, best practice guides and thematic guidelines - will be developed to help campaigners organise sustainable travel initiatives. All key visuals and publications will be available in different European languages. A series of workshops, training sessions, webinars and briefing meetings will also take place.
Last year, 2,013 towns and cities participated in European Mobility Week activities, and more than 600 actions were registered under the Do the Right Mix initiative.
The European Mobility Week award scheme will continue, and will be complemented by a public award for registered actions. An online application tool will simplify the application process. Winners will be revealed at a ceremony in Brussels and will receive a professional video highlighting their city's achievements.
Photo © Sebastian Philipp